Banner Advertising on afors

Reaching the light aviation niche market using afors, is much more cost effective than any other method.

Commercial banner advertising on afors gives great exposure for any aviation business seeking more customers.
Even the most widely read magazines in the aviation niche only reach a small percentage of that market.
This is because many are subscription only and are not available to new customers on the magazine stands.
Also, you should consider this! Are the people who buy aviation magazines from news stands really your target audience? With some few exceptions, my considered opinion is that they are not! ask me why?
If you are currently advertising in a magazine, please, ask for their circulation figures. Then compare them to the validated afors figures below. You may be surprised, possibly even shocked, to find out how few users the magazines actually reach. For example, the BMAA magazine issues around 3500 copies per month. The LAA, approximately twice that. In an educated guess,( because no one really knows 100%), around 1000 of those people are actually members of both organisations.
Pilot magazine, which claims to be the uk's most popular flying magazine has a circulation somewhere around the 20,000 mark. Flyer about the same, possibly slightly more.
Afors, recieves over 57,000 absolute unique visitors per month. That's more than all of these magazines combined !

The banner display rotation

As member of Google’s doubleclick for publishers small business community, your banner may be served up using the Google Publisher Network. This means, that, if you require, you can have access to the advert reports. The impressions served, and click through rates, so you can see that the advert is worthwhile and it is working for you. Magazines simply cannot do that.

Banners are dynamic and rotated according to an algorithm designed to maximise your adverts exposure to the users for the price you pay (see later).
This means that each individual user is much more likely to see your banner. An average each user actually comes back to afors 3 times per month and looks at 9 pages, spending nearly 5 minutes per visit.

Banner Availability.

There are a number of banner sizes to choose from.
All adverts are for a minimum placement of 6 months, you can pay monthly, no need for a lump sum up front, unless you want to.

I wish to give you the best value for your money. There are only a limited number of banner slots available for each size, to ensure exposure rates stay high.

Banner Costs and rotation

Banner rotation is designed to maximise exposure to each individual user. Your banner exposure also depends on how large the banner is and how much the banner costs.
The larger the budget you allocate to a banner, the more impressions it will serve to the user.
The larger the banner, then to get the same exposure rates, the more you will have to budget.The following prices therefore, are suggested prices. You can pay more, or less depending on you advert campaign.This is the fairest way, as no customer gets a better deal than any other customer.

Leaderboard banner ad. (728px by 90px), from £40 per month,

Skyscraper ad (160px by 600px)(left hand side of site) from £100.00 per month.

Small box (175px by 175px) left hand side below the skyscraper. from £15.00 per month.

Rectangles. These are on the right hand side of the site.

300*100 from £30 per month

300*150 from £45.00 per month

300*200 from £60.00 per month

300*250 from £75.00 per month

300*300 from £80.00 per month

Larger sizes than this are no longer available, as they take up too much space and I am trying to improve the look of the site.

The Minimum time for a placement is 6 months.

Banner advertisers spending over £50.00 per month, will also recieve an additional 5 credits per month, which can be used for any purpose, including placing featured adverts.

As am a technical person, it would be much better if you could provide the banner graphics you wish to use, that said, I have limited graphical skills, so I could do basic editing for you.

Payment for Banner Advertising

There are several options available.

The preferred method of payment is by direct debit via GoCardless.

I can also take debit or credit cards online via a processor called Stripe.

Pay Pal is also an option.

Cheques (made payable to ClickUK.com), or by bank transfer.

I can sent you an invoice

Banner Format

Flash banners are no longer accepted, as these dont display on mobile devices, ( thank apple for that ). The industry is moving over to HTML banners.
you can have .jpeg .jpg .gif or .png formats.
They should be optimised to be 74 Kbytes or less and should be the exact pixel size of the banner chosen. ( This is not particularly difficult but I can resize your graphic if necessary.)

Site Statistics for 2015

afors had 493,389 absolute unique visitors.

These visitors, came back to the site, on average three times per month, looking at an average of 8 pages each visit.

The average time spent during each visit was 4 minutes 33 seconds

In all, there were just under 14 million page views in the year.

Alexa Statistics (snapshot taken as of6 November 2014)

The Alexa ranking system (actually provided by Amazon), is an indication of the popularity of a website.

Its an inverse logarithmic number. The lower the number, the more popular the site, with one being the most popular website on the internet.

Afors.com Global rank, is currently 195,972

The UK alexa rank of afors is currently 7,362. and 85% of afors traffic is from the UK and Ireland.

I am aware, that this rank is better than any other UK aviation site, even major magazine portals.

For example: BMAA and LAA Global ranks are 979,242 and 1,159,977 respectively. Both these sites have UK rankings so poor they dont even show up in the stats.

pilotweb.aero, the website of pilot magazine, has a global alexa rank of 947,495 which to be perfectly honest, for a major magazine group, this is pretty poor going, their UK rank is now 63,376.

The only real competitor to afors, in terms of pages served to users, is the flyer magazines website. Their alexa rank is currently 180,117, slightly better than afors. However, their UK rank is 14,049 which is actually worse than afors. This tells me, that in fact a large proportion of that traffic is not actually from the UK and thus Not a fully targeted spend for your budget.

These numbers clearly indicate that AFORS actually has a much higher UK audience than any of the other portals.

Also, the advertising rates for afors.com are very competative compared to other websites.

For example a 300*250px advert on pilot.aero is an astonishingly expensive £30.00 per 1000 impressions. with a minimum of 5000 impressions which will cost £150.00, and will only get 5000 impressions, but no guarantee of any click throughs at all.
The equivalent size banner in afors, works out from, 6p per 1000 impressions, (yes thats right, 6 pence - against £30.00).
5000 impressions would actually only cost 34 pence on afors, and £150.00 on pilot.aero, its a complete no brainer !!!!!

Again highlighting the volume of page views afors actually gets.

 

The Afors.com server, is also listed as being very fast, 92% of sites are slower than afors.

In fact I am working on improving this. Ive been testing afors's new server at the moment, and its working out as being in the top 5% fastest sites. It's usually the users bandwidth that slow things down.

Hopefully this information will help to convince you that afors is a great investment when it comes to your advertising budget.

The rates for afors.com are highly competative compared to other websites.

If you would like to speak to me about advertising, or have any queries please contact me at alex@afors.com


Secure Site

Finally, I take internet security very seriously.

You may have noticed that afors is served up using the https protocol, which means that the transmission of the data it sends is encrypted by the server and decrypted by your browser, using a very secure algorithm, which I keep up to date on a regular basis.

afors scores an A+ in the SSL laboritory security test.

Even amazon.co.uk, can only achive an A rating, which is very good after all.

Need proof? You can test it yourself here. Qualsys SSL Labs

Thank you

Alex Paterson

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